Understanding the real estate market
According to the National Association of Realtors, if our house is priced correctly, we should get one offer every 7 showings. In a normal market, we should get 1-2 showing a week.
- If our house is not being shown, it means our price is too high for the neighborhood. RECOMMENDATION: A significant price adjustment.
- If our house is being shown, but we are not getting any offers, it means the buyers are finding nicer homes for their money.RECOMMENDATION: A moderate price adjustment.
- If our house is in the running, but the Buyers buy something else, or if the Buyers view the house a second time, but buy something else, it means we were close. RECOMMENDATION: A minor price adjustment.
THE SHOWING.. WE WANT TO APPEAL TO THE 5 SENSES!
Obviously the property is the main star of the show but if we can sub-consciously appeal to the buyer’s 5 senses we stand a better chance of selling your home for the MAX price quick, fast, and in a HURRY!
- Sight – Daytime open all curtains so sunlight enters property and if it is evening or night turn on all lights to better illuminate the property and try and have the rooms free from clutter
- Sound – Have some light relaxing music playing in the background if possible. My personal favorite is some JAZZ!
- Touch – Have the home as clean as possible & allow the buyers to roam freely through the house un-interrupted.
- Smell – Have some form of Air Freshener ex. incense, candle, febreze, plugins etc…
- Taste – Have some chocolate or candy at front door and offer them a piece when they enter the property.
There is nothing more to do. Pick a magazine while you are waiting. Try to be understanding; the agent may have several home showings scheduled and he or she may be a bit early or late. It is very difficult to be perfectly precise.
Keep Fido away. Pet lovers will be distracted by your fun pet. For those who do not have pets it may be bothersome.
This is a new experience for the kids. Naturally, they are excited, but they will disturb the professional flow of the showing. Ask them to remain away from the agent and buyers, to go outside or watch TV.
Answer the door as you would for any welcomed guest. The agent will take care of introductions. If there is a situation that needs mentioning, perhaps a sick child in the second bedroom, do so now. You may invite the agent to begin showing the home and then you may excuse yourself.
Discretely remain away from the buyers. As helpful as you wish to be, your presence will be intimidating. They need to be able to discuss the home freely with one another. The agent needs to learn from the buyers how they are responding to your home. Your presence can limit that free communication.
Read a book, watch TV, take a walk or continue with a chore. Pick a room and settle down. When they stop to preview that room you may leave, but it is not necessary. After all, they don’t want to feel that they are chasing you around the house. If there is a room you should try not to be in it would be the kitchen. Buyers generally spend more time in the kitchen as they evaluate appliances, counter space, cabinets, etc…
If you are asked any questions about the neighborhood, schools, etc., answer pleasantly. However, avoid becoming engaged in a conversation. Questions regarding terms of sale should be referred to the agent. If the agent is a cooperative broker and does not have the answers, advise him or her that I, your agent, will contact them..
The listing sheet should clearly identify items that are included and excluded for the offered property. Don’t initiate conversations about other personal property that you may be interested in negotiating. It is rarely a deal clincher, may be distracting, and there will be time to discuss this when the offer is presented.
As much as you love your home, don’t be tempted into doing the agent’s job. The agent has been working with the buyers and knows what is important to them.
Our agents will request all offers in writing. We will pre qualify every buyer and may request a financial statement with the offer.
Since we owe our fiduciary responsibility to you the sellers our goal will be to negotiate the highest price possible keeping in mind not to lose the buyer. With countless transactions and negotiation experience we will guide you through every step of the way making sure you have a successful transaction.
LISTING TO CLOSING
- Comparative Market Analysis
- Pricing Property
- Marketing Plan
- Listing on MLS
- Advertising Online
- Advertising Print
- Mailing Campaign
- Open Houses
- Scheduling Appointments
- Progress Report
- Presenting Offers
- Offer & Acceptance
- Deal sheet
- Due Diligence
- Contracts signed and executed
- Inspections, Mortgage, Title,
- Appraisal & Commitment Letter
- Progress Report CLOSE!
MARKETING PLAN
The Following Methods of marketing may be applied to your property:
- Full Color Feature Sheets describing special features of your home.
- Signage: 24 hour advertising of your property.
- Advertisement on the Multiple Listing Service.
- 360 Degree Virtual Tours.
- Ads run in the local newspapers as well as other local neighborhood periodicals.
- Advertised Brokers Opens to present your home to Realtors and their buyers.
- Letters, postcards and other frequent mail-outs.
- Electronic Lockbox can be used for ease of showing along with security.
- My full time assistants will also be on hand for all stages of your listing and closing to ensure an orderly and efficient transaction on your behalf.
- Home will be featured with pictures on the following internet websites…(please look below)