Understanding the real estate market
According to the National Association of Realtors, if our house is priced correctly, we should get one offer every 7 showings. In a normal market, we should get 1-2 showing a week.
- If our house is not being shown, it means our price is too high for the neighborhood. RECOMMENDATION: A significant price adjustment.
- If our house is being shown, but we are not getting any offers, it means the buyers are finding nicer homes for their money.RECOMMENDATION: A moderate price adjustment.
- If our house is in the running, but the Buyers buy something else, or if the Buyers view the house a second time, but buy something else, it means we were close. RECOMMENDATION: A minor price adjustment.
THE SHOWING.. WE WANT TO APPEAL TO THE 5 SENSES!
Obviously the property is the main star of the show but if we can sub-consciously appeal to the buyer’s 5 senses we stand a better chance of selling your home for the MAX price quick, fast, and in a HURRY!
- Sight – Daytime open all curtains so sunlight enters property and if it is evening or night turn on all lights to better illuminate the property and try and have the rooms free from clutter
- Sound – Have some light relaxing music playing in the background if possible. My personal favorite is some JAZZ!
- Touch – Have the home as clean as possible & allow the buyers to roam freely through the house un-interrupted.
- Smell – Have some form of Air Freshener ex. incense, candle, febreze, plugins etc…
- Taste – Have some chocolate or candy at front door and offer them a piece when they enter the property.
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LISTING TO CLOSING
1
- Comparative Market Analysis
- Pricing Property
- Marketing Plan
2
- Listing on MLS
- Advertising Online
- Advertising Print
- Mailing Campaign
3
- Open Houses
- Scheduling Appointments
- Progress Report
4
- Presenting Offers
- Offer & Acceptance
- Deal sheet
- Due Diligence
5
- Contracts signed and executed
- Inspections, Mortgage, Title,
- Appraisal & Commitment Letter
- Progress Report CLOSE!
MARKETING PLAN
The Following Methods of marketing may be applied to your property:
- Full Color Feature Sheets describing special features of your home.
- Signage: 24 hour advertising of your property.
- Advertisement on the Multiple Listing Service.
- 360 Degree Virtual Tours.
- Ads run in the Miami Herald as well as other local neighborhood periodicals.
- Advertised Brokers Opens to present your home to Realtors and their buyers.
- Letters, postcards and other frequent mail-outs.
- Electronic Lockbox can be used for ease of showing along with security.
- My full time assistants will also be on hand for all stages of your listing and closing to ensure an orderly and efficient transaction on your behalf.
- Home will be featured with pictures on the following internet websites…(please look below)